Ideation in business is the process of developing new ideas to address real-world applications. When a company is focused on innovation it is imperative that it harness the power of new ideas and breakthroughs.
The process begins with defining the problem. Often times current solutions may exist that have advantages and disadvantages. I2P uses the following tools to help identify current state of the market for a given product and/or service as a springboard for new ideas:
- Business Model Canvas
- Sigmoid Curve Evaluation
- Technology Readiness Evaluation